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paulmccrudden
 
  |   paul@paulmccrudden.com   |   September 2009    
     

Here's the top line of my data — showing the time and money I spent with companies in the six weeks from mid-June to end-July 2009 and the amount I've invoiced them for. You can see my full data on Daytum.

This list does not include the 28 hours and 5 minutes I spent on my Mac at home, nor the time within this that I spent recording all this silly data on Daytum. I really should invoice them too.


Company Time spent (minutes) Money spent (£ GBP) What I've invoiced (including 75% discount)
Transport for London 1250 £60 £531.25
BBC2 600 N/A £255
BBC iPlayer 570 N/A £242.25
BBC1 490 N/A £208.25
The Killers, Hyde Park concert 420 N/A £178.50
Pizza Express 415 £58 £159.38
Sky News 410 N/A £174.25
Glyndebourne opera 360 N/A £153
Carluccio's 340 £99 £144.50
Marks & Spencer 316 £282 £134.30
The Phoenix pub, Victoria 270 £22 £114.75
Freemasons Arms pub, Covent Garden 270 £30 £114.75
Virgin Media Film on Demand 255 £8 £108.38
Holiday Inn Express 240 £49 £102 (does not include sleep time)
Sainsbury's 230 £455 £97.75
E4 225 N/A £48.88
ITV2 225 N/A £95.63
Virgin Trains 220 £71 £93.50
Ealing Blues Festival 180 £1 £76.50
Eurosport 180 N/A £76.50
Imax cinema 180 N/A £76.50
The Place dance theatre 180 N/A £76.50
Grapes pub, Mayfair 180 £15 £76.50
Cineworld 180 N/A £76.50
Channel 4 175 N/A £74.38
Metro newspaper 155 N/A £65.88
BBC3 155 N/A £65.88
CL Golf Club 140 £20 £59.50
Sky Sports 1 130 N/A £55.25
Vue cinema 120 N/A £51
TCM Fame street dance 120 N/A £51
Giraffe 120 £17 £51
The Bricklayer's Arms, Shoreditch 120 N/A £51
Southern trains 115 £53 £48.88
BBC News 110 N/A £46.75
Wired magazine 105 N/A £44.63
Restaurant at work 95 £19 £40.38
Street Hawker, Maida Vale 90 £18 £38.25
The Warrington Hotel, Maida Vale 90 £6 £38.25
Apostrophe 90 £14 £38.25
Caramel restaurant 90 N/A £38.25
ITV4 90 N/A £38.25
Pret a Manger 88 £22 £37.40
4 Music 80 N/A £34
The London Paper newspaper 80 N/A £34
Little Chef 75 £10 £31.88
The Sunday Times newspaper 75 £2 £31.88
VH1 75 N/A £31.88
Paperchase 60 £14 £25.50
Andrew Jose salon 60 £20 £25.50
Film Museum, Munich 60 £12 £25.50
Fulham Rd pub 60 £16 £25.50
The Prince Alfred pub, Warwick Avenue 60 N/A £25.50
Marquis of Westminster pub 60 £5 £25.50
Squat & Gobble 60 £21 £25.50
Preston train station 50 N/A £21.25
E4 +1 50 N/A £21.25
Salad stall, Goodge Street 50 £32 £21.25
Benugo 45 N/A £19.13
Film 4 45 N/A £19.13
Uniqlo 45 N/A £19.13
Marlborough Head pub 45 £5 £19.13
Northern Rail 45 N/A £19.13
Boots 42 £23 £17.85
Starbucks 40 £7 £17
Cafe, Store Street 40 £4 £17
Royal Mail (Post Office) 40 £5 £17
City Barge pub, Chiswick 40 £5 £17
Caffe Nero 40 £10 £17
Borders 30 £10 £12.75
Five 30 N/A £12.75
Charlotte Street Hotel 30 £10 £12.75
Kitchen & Pantry 30 N/A £12.75
Sacred cafe 30 N/A £12.75
Euston train station 25 N/A £10.63
BBC Radio 1 25 N/A £10.63
Double J's 20 £13 £8.50
Cherwell Valley Services, M40 20 N/A £8.50
Victoria train station 20 N/A £8.50
Vinum pub, Shoreditch 20 N/A £8.50
Waterloo train station 20 N/A £8.50
Heals 20 N/A £8.50
Strada 15 £5 £6.38
Superdry 15 N/A £6.38
Wine Rack 15 £4 £6.38
EAT. 15 £9 £6.38
Micromend 15 N/A £6.38
Selfridge's 15 N/A £6.38
Coffee Republic 10 £4 £4.25
London Lite newspaper 10 N/A £4.25
Murphy&NYE brochure 10 N/A £4.25
Fortnum & Mason 10 N/A £4.25
Cranberry 10 £3 £4.25
Next Home 10 N/A £4.25
Evening Standard newspaper 10 N/A £4.25
Tesco 10 £5 £4.25
Urban Outfitters 10 N/A £4.25
WHSmith 10 £14 £4.25
Caffe Ritazza 8 N/A £3.40
Munich airport shop * 8 £8 £3.40
Patisserie Valerie 5 £4 £2.13
Abokado 5 £5 £2.13
H&M 5 N/A £2.13
Food shop, Victoria station 5 £3 £2.13
HSBC 5 N/A £2.13
Peyton & Byrne 5 £4 £2.13

* Other Munich airport aspects not included as this was a work trip.
** I've not included local newsagents in this list, but there were approximately 10 entries, all of minimal cost and time, over the six weeks



         
         

 

Overview:

Using the data collection website Daytum I recorded time (in minutes) and cost (in £ GBP) of all my interactions as a consumer. This included the odd five minutes for lunch every few days at my favourite salad stall on Goodge Street, to spending 45 minutes in Preston train station waiting for a connection. Yep, that's 45 minutes of my life I'll never get back.

The data's not perfect of course (eg. it's not automated based on GPS), and I rounded up/down as appropriate so that I didn't completely lose my sanity. But it provides a fascinating insight into how I live my life as a consumer, and which brands steal my attention.

What's more, with only a limited time of existence on this planet, it shows me whether I'm spending my time and money wisely as a consumer. And having invoiced the companies that claim my attention, I'll soon find out how much they respect the time I spend with their brand.


Notes on the data :

  • recorded from June 15 - July 31, 2009
  • includes time and money spent with a brand
  • I split it into 3 sections for recording time: breakfast, lunch, evening/weekend/holiday, and 3 sections for costs: breakfast/lunch, evening, other
  • includes TV, computer & Wii time
  • only includes time and money transactions in the six week period - eg. I spent time at a Killers concert (recorded) but had already bought the ticket before this six weeks started (not recorded)
  • sometimes I was interacting with multiple brands/things at the same time, eg. being on the TfL tube and reading Metro newspaper - in which case I've recorded both sets of data
  • does not break down specific computer interaction, or TV shows
  • includes time spent with my partner and friends, but does not take into account their time or money spent