| #sixweeks |
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| letters |
| daytum |
| paul@paulmccrudden.com | September 2009 Here's the top line of my data — showing the time and money I spent with companies in the six weeks from mid-June to end-July 2009 and the amount I've invoiced them for. You can see my full data on Daytum.
This list does not include the 28 hours and 5 minutes I spent on my Mac at home, nor the time within this that I spent recording all this silly data on Daytum. I really should invoice them too.
| Company | Time spent (minutes) | Money spent (£ GBP) | What I've invoiced (including 75% discount) |
| Transport for London | 1250 | £60 | £531.25 |
| BBC2 | 600 | N/A | £255 |
| BBC iPlayer | 570 | N/A | £242.25 |
| BBC1 | 490 | N/A | £208.25 |
| The Killers, Hyde Park concert | 420 | N/A | £178.50 |
| Pizza Express | 415 | £58 | £159.38 |
| Sky News | 410 | N/A | £174.25 |
| Glyndebourne opera | 360 | N/A | £153 |
| Carluccio's | 340 | £99 | £144.50 |
| Marks & Spencer | 316 | £282 | £134.30 |
| The Phoenix pub, Victoria | 270 | £22 | £114.75 |
| Freemasons Arms pub, Covent Garden | 270 | £30 | £114.75 |
| Virgin Media Film on Demand | 255 | £8 | £108.38 |
| Holiday Inn Express | 240 | £49 | £102 (does not include sleep time) |
| Sainsbury's | 230 | £455 | £97.75 |
| E4 | 225 | N/A | £48.88 |
| ITV2 | 225 | N/A | £95.63 |
| Virgin Trains | 220 | £71 | £93.50 |
| Ealing Blues Festival | 180 | £1 | £76.50 |
| Eurosport | 180 | N/A | £76.50 |
| Imax cinema | 180 | N/A | £76.50 |
| The Place dance theatre | 180 | N/A | £76.50 |
| Grapes pub, Mayfair | 180 | £15 | £76.50 |
| Cineworld | 180 | N/A | £76.50 |
| Channel 4 | 175 | N/A | £74.38 |
| Metro newspaper | 155 | N/A | £65.88 |
| BBC3 | 155 | N/A | £65.88 |
| CL Golf Club | 140 | £20 | £59.50 |
| Sky Sports 1 | 130 | N/A | £55.25 |
| Vue cinema | 120 | N/A | £51 |
| TCM Fame street dance | 120 | N/A | £51 |
| Giraffe | 120 | £17 | £51 |
| The Bricklayer's Arms, Shoreditch | 120 | N/A | £51 |
| Southern trains | 115 | £53 | £48.88 |
| BBC News | 110 | N/A | £46.75 |
| Wired magazine | 105 | N/A | £44.63 |
| Restaurant at work | 95 | £19 | £40.38 |
| Street Hawker, Maida Vale | 90 | £18 | £38.25 |
| The Warrington Hotel, Maida Vale | 90 | £6 | £38.25 |
| Apostrophe | 90 | £14 | £38.25 |
| Caramel restaurant | 90 | N/A | £38.25 |
| ITV4 | 90 | N/A | £38.25 |
| Pret a Manger | 88 | £22 | £37.40 |
| 4 Music | 80 | N/A | £34 |
| The London Paper newspaper | 80 | N/A | £34 |
| Little Chef | 75 | £10 | £31.88 |
| The Sunday Times newspaper | 75 | £2 | £31.88 |
| VH1 | 75 | N/A | £31.88 |
| Paperchase | 60 | £14 | £25.50 |
| Andrew Jose salon | 60 | £20 | £25.50 |
| Film Museum, Munich | 60 | £12 | £25.50 |
| Fulham Rd pub | 60 | £16 | £25.50 |
| The Prince Alfred pub, Warwick Avenue | 60 | N/A | £25.50 |
| Marquis of Westminster pub | 60 | £5 | £25.50 |
| Squat & Gobble | 60 | £21 | £25.50 |
| Preston train station | 50 | N/A | £21.25 |
| E4 +1 | 50 | N/A | £21.25 |
| Salad stall, Goodge Street | 50 | £32 | £21.25 |
| Benugo | 45 | N/A | £19.13 |
| Film 4 | 45 | N/A | £19.13 |
| Uniqlo | 45 | N/A | £19.13 |
| Marlborough Head pub | 45 | £5 | £19.13 |
| Northern Rail | 45 | N/A | £19.13 |
| Boots | 42 | £23 | £17.85 |
| Starbucks | 40 | £7 | £17 |
| Cafe, Store Street | 40 | £4 | £17 |
| Royal Mail (Post Office) | 40 | £5 | £17 |
| City Barge pub, Chiswick | 40 | £5 | £17 |
| Caffe Nero | 40 | £10 | £17 |
| Borders | 30 | £10 | £12.75 |
| Five | 30 | N/A | £12.75 |
| Charlotte Street Hotel | 30 | £10 | £12.75 |
| Kitchen & Pantry | 30 | N/A | £12.75 |
| Sacred cafe | 30 | N/A | £12.75 |
| Euston train station | 25 | N/A | £10.63 |
| BBC Radio 1 | 25 | N/A | £10.63 |
| Double J's | 20 | £13 | £8.50 |
| Cherwell Valley Services, M40 | 20 | N/A | £8.50 |
| Victoria train station | 20 | N/A | £8.50 |
| Vinum pub, Shoreditch | 20 | N/A | £8.50 |
| Waterloo train station | 20 | N/A | £8.50 |
| Heals | 20 | N/A | £8.50 |
| Strada | 15 | £5 | £6.38 |
| Superdry | 15 | N/A | £6.38 |
| Wine Rack | 15 | £4 | £6.38 |
| EAT. | 15 | £9 | £6.38 |
| Micromend | 15 | N/A | £6.38 |
| Selfridge's | 15 | N/A | £6.38 |
| Coffee Republic | 10 | £4 | £4.25 |
| London Lite newspaper | 10 | N/A | £4.25 |
| Murphy&NYE brochure | 10 | N/A | £4.25 |
| Fortnum & Mason | 10 | N/A | £4.25 |
| Cranberry | 10 | £3 | £4.25 |
| Next Home | 10 | N/A | £4.25 |
| Evening Standard newspaper | 10 | N/A | £4.25 |
| Tesco | 10 | £5 | £4.25 |
| Urban Outfitters | 10 | N/A | £4.25 |
| WHSmith | 10 | £14 | £4.25 |
| Caffe Ritazza | 8 | N/A | £3.40 |
| Munich airport shop * | 8 | £8 | £3.40 |
| Patisserie Valerie | 5 | £4 | £2.13 |
| Abokado | 5 | £5 | £2.13 |
| H&M | 5 | N/A | £2.13 |
| Food shop, Victoria station | 5 | £3 | £2.13 |
| HSBC | 5 | N/A | £2.13 |
| Peyton & Byrne | 5 | £4 | £2.13 |
* Other Munich airport aspects not included as this was a work trip.
** I've not included local newsagents in this list, but there were approximately 10 entries, all of minimal cost and time, over the six weeks
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Overview:
Using the data collection website Daytum I recorded time (in minutes) and cost (in £ GBP) of all my interactions as a consumer. This included the odd five minutes for lunch every few days at my favourite salad stall on Goodge Street, to spending 45 minutes in Preston train station waiting for a connection. Yep, that's 45 minutes of my life I'll never get back.
The data's not perfect of course (eg. it's not automated based on GPS), and I rounded up/down as appropriate so that I didn't completely lose my sanity. But it provides a fascinating insight into how I live my life as a consumer, and which brands steal my attention.
What's more, with only a limited time of existence on this planet, it shows me whether I'm spending my time and money wisely as a consumer. And having invoiced the companies that claim my attention, I'll soon find out how much they respect the time I spend with their brand.
Notes on the data :
- recorded from June 15 - July 31, 2009
- includes time and money spent with a brand
- I split it into 3 sections for recording time: breakfast, lunch, evening/weekend/holiday, and 3 sections for costs: breakfast/lunch, evening, other
- includes TV, computer & Wii time
- only includes time and money transactions in the six week period - eg. I spent time at a Killers concert (recorded) but had already bought the ticket before this six weeks started (not recorded)
- sometimes I was interacting with multiple brands/things at the same time, eg. being on the TfL tube and reading Metro newspaper - in which case I've recorded both sets of data
- does not break down specific computer interaction, or TV shows
- includes time spent with my partner and friends, but does not take into account their time or money spent